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brand & Marketing clarity for founders
with no In-house marketing team

Get clear about your Brand & Marketing Strategy.

Escape from competitors, organise the marketing caos, scale-up and make a positive impact.

With my close network of collaborators, I enable purpose-driven founders to achieve a competitive leap by democratising strategic thinking.

Get clear about your Brand & Marketing Strategy so you can focus on what matter the most, lead your vision and create an impact.

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Does this sounds familiar?

We’re missing out on potential customers.

Our team isn’t clear on our marketing direction, it feels like we’re all pulling in different directions, and our efforts lack focus and impact.

Our marketing efforts feel more reactive than proactive, and we’re constantly playing catch-up.

Our customers just aren’t engaging with us on social media, email, or other channels like they should be.

Our customers just aren’t engaging with us on social media, email, or other channels like they should be

We’re missing out on collaboration opportunities because of a lack of planning.

Company’s growth has plateaued, and revenue or market share isn’t increasing as expected.

We’ve built a solid foundation, but I know it’s time to elevate our business to the next level

Our customers don’t seem to understand what makes us unique, and it’s causing confusion.

We’re creating marketing plans, but we’re struggling to identify the most cost-effective actions and how to prioritize and execute them efficiently.

I’m finding it challenging to figure out where and how to acquire new customers effectively.

If you can relate, then is 95% chances you need strategy.

But, what is strategy?

↓

A well-defined strategy is a Roadmap that guides your brand’s decisions, actions, and goals.

It aligns your business objectives with market opportunities and competitive advantages.

Brand & Marketing Clarity.

Why It Matters?

Without a clear strategy your businesses often face misalignment, wasted resources, competing by price, and missed opportunities.

A well-defined strategy helps a business stand out, differentiate itself from competitors, to avoid commodification, where products or services are indistinguishable from those of competitors and can only compete on price.

So I help you as a founder to

→ Define what makes your product or service unique and valuable.

Unique Value Proposition (UVP): Defining what makes your product or service unique and valuable to customers helps create a distinct identity.

Brand Identity: A strong brand strategy communicates your unique story and values, making your brand memorable.

→ Position yur business in the market

A clear strategy helps position your business in the market in a way that aligns with your strengths and target audience’s needs.

This ensures that you attract and retain the right customers.

→ Avoiding price wars

Competing solely on price can be a race to the bottom, eroding margins and profitability. A strategic approach focuses on creating value that justifies a premium price, thus avoiding the need to undercut competitors.

Enable your business to growth

Sustainable Growth: Strategies focused on long-term goals help in achieving sustainable growth rather than short-term gains.

Adaptability: Being strategic allows a business to anticipate and react to market changes more effectively.

Stop playing DIY catch-up marketing

Identify the most cost-effective actions and how to prioritize and execute them efficiently

To avoid becoming another brick in the wall or a commodity, it is essential to have a strategy that differentiates your business, avoids price competition, positions your brand effectively, supports long-term growth, optimizes resources, and builds trust with customers. By doing so, your business can achieve a sustainable competitive advantage and thrive in the market.

So let’s start with the most accessible option and work our way up

↓

You can start for a quick actionable advice:

The 90-Minute Advisory Session:

Ask me anything about your marketing & differentiation concerns. Get a clear RoadMap.

During 90 minutes in 2 sessions, the time is yours.

We will mapping-out the essentials and after the sessions, I’ll pack for you the best insights in a Visual Clear Roadmap for your business.

Marketing and Strategy Clarity. Easy to follow. [Minimum 2 sessions commitment]

From 998 SGD

But, If you are ready to solidify your brand’s foundation and make an impact:

The North Star

Brand Strategy to outrun from competitors.

I’ll conduct a thorough audit and help you define your Unique Value Proposition (UVP), positioning, and differentiation.

This ensures your brand stands out and resonates with your target audience.

It’s a deep dive into what makes your brand unique and how to communicate that effectively.

The most significant outcomes could include: increased brand awareness, improved customer engagement, higher conversion rates, stronger client relationships, and measurable revenue growth. Clear messaging, aligned positioning, and a compelling value proposition contribute to these outcomes. Self-guided implementation.

P.S. The macro strategy, what your business offers in the market, basically never changes, so this should be one-time investment.

AND IF you ARE READY TO GO ALL IN:

Strategic Growth Blueprint:

Brand and Marketing Strategy + Execution Plan.

For those prepared to go all in, this comprehensive package includes everything in the Brand Strategy North Star, plus a detailed Marketing Strategy packed into an execution plan.
I’ll provide you advice on hiring the right people to bring this plan to life. You’ll be in charge of the execution, but with a robust framework and guidance from me.
This is your complete roadmap to executing a powerful brand and marketing strategy, ensuring every aspect is covered.